5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

Will Online Apps Prevent Consumer Waste Or Embolden Customers To Buy More Stuff?

If Apps using artificial intelligence help us all use less, share more, recycle things to others – then, will this hurt retailers and retailing due to reduced consumption? Will it prevent all the discarded waste, underutilized stuff we buy and own? Many believe it will. Take the sharing economy companies with popular apps; Lift, AirBnB, NetJet, Uber and other such concepts. Many corporations that build or manufacture vacation homes, hotels, automobiles and corporate jets are worried about their future, they see opportunities but also decreased volume, loss of economies of scale, overall "pie" reduction even if they garner a larger piece of that pie (Market Share) in such a future.

If everyone shares cars, aircraft, extra rooms, then of course; fewer rooms will be rented, and aircraft and cars purchased. This has economic implications of course, manufacturing and hospitality jobs for instance. Still, it provides efficiency to consumers, so, less waste, lower costs (due to sharing) and that is a plus positive for quality of life and higher standard of living – no need to buy an expensive car, share a car with others, or buy a corporate jet, share instead. Makes sense (cents) right, no actually it makes dollars.

Indeed the very same new communication technology to bring buyers and sellers together; Artificially Apps also make it easier for consumers to buy, and since consumers enjoy buying, this creates more purchases, more spending, and more consumerism. More consumerism means more redundancy, more waste, right? Sure, when capitalism speeds up its efficiency of exchange through digital money transfer, instance purchases, immediate delivery – we find more abundance due to increase in the ease of trade.

So, on one hand we have a threat to jobs and big changes to industries and certain sectors of our economy due to our new apps and smartphone mobile technology – and, then on the other hand we have a tool to help sell more stuff, faster and make more revenue and less cost, allowing corporations to enjoy increase shareholder's equity and quarterly profits while passing on some of that savings in lower prices to consumers.

When consumers buy more stuff, their homes fill up with more junk and each year a portion of the cluster gets donated to the local Thrift Stores. So, we should see more items that are bought by way of customer rewards programs, and apps from a certain sellers that have perfected that game. Okay so, we should be watching for lots of cheap Chinese made consumer goods showing up in mass at the second hand stores. While larger items like cars, planes, and time shares will decrease in the next couple of decades "IF" these current trends continue. Please consider all this.

Internet Based Jobs – Find a Top Job on the Internet Today!

Everywhere you turn on the internet there are job offers for internet based jobs. Now, are internet jobs better than jobs where you have to travel and work for a large corporation at a specific location? Well, from home internet job legitimate work is REAL and not a scam if you find the right company to work for. I learned how to use the internet to find a job and it landed me one of the top internet based jobs around. I was an affiliate marketer for many huge companies promoting their products for profit.

If you are just starting out with affiliate marketing, I highly recommend trying affiliate marketing. The great thing about affiliate marketing is that there are no start-up costs and in less than 24 hours you can start making TONS of sales. Internet based affiliate marketing requires only a website that can be very basic and a know how to get people to come to the website and buy whatever product you are promoting. Being an affiliate marketer is the ultimate internet job because you have 100% job security because you are working for yourself. If you want an honest work at home job I suggest you stick with affiliate based marketing. I started out with internet marketing for online business, but that quickly changed to promoting my own products and having other promote my own products through affiliate marketing. The worst thing you could ever do is NOT try affiliate marketing at all and simply give up. It takes on aver 5 websites failing over and over again before some people even see a profit online. Internet based marketing is hard, challenging, but rewarding at the same time. You can earn well over 100K a year in no time with affiliate marketing. 10K a month is not hard, especially if you have the right tools to make you an expert niche affiliate marketer.

The best thing to do to become a successful entrepreneur is to study affiliate marketing reviews and come up with the best product to promote. You can go to clickbank and see all the products that are selling and the niches they are in. In no time you can develop your own product and start selling it for huge profits. In no time at all if you work hard at it you can hit the 100 dollar a day mark, 200 dollar a day, 500 a day, 1k a day. Eventually, you will be able to quit your day job and pursue your internet marketing career full time. Becoming an affiliate marketer will be the best decision you have ever made in your life. Trust me, it works! Home internet jobs are here to stay, especially since a gallon of gas is over 4 dollars! Many people and companies are resorting to running their businesses from home. It is everyone’s dream to work at home and you can with affiliate marketing! I wish you the best of luck finding that amazing job.

Beware of Fake Designer Clothing and Fashion Accessories

The selling of fake or counterfeit designer clothing and fashion accessories online is a booming business and more and more people are finding out the hard way that that it is easy to get riped off when trying to save some money when buying designer clothes and fashion accessories online. To start with, if the deal seems just too good to be real then it most likely is.

Fake designer goods are virtually without exception inferior products, so if you intentionally buy knock off designer products then you have no right to complain when you finally see what you get. Cheap fabrics, crooked stitching, glue blobs on sneakers and buttons that quickly fall off are standard on fake designer products.

The real tragedy of course, is when someone pays good money for a designer product and an inferior counterfeit product arrives at their door step. They so many times have no recourse either, because it was shipped from some obscure Asian country where counterfeiting is a crime that is only winked at.

This is why you should always check your source before you hand over your money. Many Asian countries are literally flooded with counterfeit products, so you should always avoid buying high end designer products that are shipped from them. Also, it is now a legal requirement that all websites have full contact information listed on them.

If they don’t have all of the required contact information listed then there is an obvious reason why. A legitimate dealer will always have contact information listed, so clients can easily get in touch with them. An unscrupulous dealer on the other hand, won’t list it, because when a client contacts them it is always to complain and to try to get a refund.